Swansea City A.F.C. has a huge following in Wales and their retail team are a pleasure to deal with due to their honesty, clarity and clear direction on what they want to develop. They have been with us since our company began and we like to think that their loyalty with us is rewarded.

The main category we supply Swansea with is bedding, and we're grateful to them for recommending us to several other football and sports clubs with whom they have an affiliation.

 

Over the past few years we have designed and manufactured eight unique bedding ranges for Swansea, all of which have been 100% cotton. One of our favourite designs for them was the ‘stadium’ bedding. This involved making a duvet and curtain set with a perspective digital print so clear that it seemed you were almost in the ground! Many hours of development went into the layout to ensure that when the curtains were closed, the stadium & seating exactly joined together.

Low MOQs, on-point pricing and considered designs have ensured that the club and the fans have a wide selection of bedding that ticks all the boxes. Several of the designs for Swansea have only lasted a few months in store due to their strong sales, which is great motivation for us. On to the next challenge!